The approach to a "marketing strategy" can vary significantly from one company to another, considering the diversity of resources and skills involved. For small business owners, the essential elements of a marketing strategy range from creating creative content to managing analytics.
But where to start?
The first crucial step is to establish a strong online presence by creating a website. Once you've achieved this, you can deploy a range of online marketing tools to promote your products or services and increase your brand's visibility.
From our studio, for over a decade, we have been working with the market-leading web platform: Wix. The powerful online marketing tools it offers are designed to simplify this process and boost your business success.
From your website's dashboard, you'll have access to a variety of intuitive tools that will enable you to create an effective marketing strategy.
Here are the 10 most outstanding online marketing tools from Wix:
Email Marketing
With Wix's email marketing tool, you can maintain effective communication with your customers. This tool allows you to create impactful and personalized email campaigns.
If you don't know what we're referring to, we share some related articles where you can find more information on this topic:
Email marketing developed by Estudio CKS for The Shopper Experience.
Social Media Marketing
A presence on social media is essential in any marketing strategy. With Wix, you can manage and schedule posts on your social media platforms from one place, making it easier to engage with your audience.
From the "Social Media Marketing" tab in your site editor, you can create, customize, publish, and schedule posts on your various social channels: Instagram, Facebook, X (Twitter), LinkedIn, and YouTube.
Social media posts designed by Estudio CKS for EDUprivada.
Paid Ads
Optimize your advertising campaigns on Facebook, Instagram, and Google directly from the Wix editor. Control your target audience, conduct A/B testing, and efficiently track the performance of your ads.
Social media campaign developed by Estudio CKS for Daemon Services.
Google Business Profile Integration
Manage your Google Business Profile and ensure your business is easily found on Google Search and Google Maps, all from your Wix site dashboard.
From the "Google Business Profile" option in the "Marketing & SEO" tab in your site editor, you can verify an existing business profile or create a new one. After that, you can manage the listing by editing your profile information, marking your business as permanently closed, or removing it entirely.
SEO Features
Enhance your search engine rankings with Wix’s SEO optimization tools, which include an SEO checklist and an SEO assistant to optimize your website content.
An SEO strategy involves many aspects: keyword research, implementing those keywords in your title, description, alt text, and throughout your site, and more tasks to make your website rank higher in search results.
The easiest way to keep your site well-positioned is by maintaining a blog. Incorporating this tool into your website will keep it constantly updated, signaling to Google that it remains relevant.
Website Developed by Estudio CKS for Equipo Ciencia
Blogging Platform
Create and manage a blog to improve your SEO and connect with your audience more deeply. Wix offers numerous tools to facilitate the creation and promotion of blog content, such as social promotion capabilities, searchable hashtags, the ability to manage multiple writers, email subscription integration, monetization options, and more.
The blog posts you upload should provide valuable content for readers: educate them on the use and materials of your products, establish yourself as an expert in your field, or simply use it as another way to promote your website for free.
In our previous articles, we showed you how to boost your Ecommerce with a blog and shared 6 SEO tips for Wix sites.
Don't miss them!
CRM Software
Efficiently manage customer relationships with Wix's CRM software, allowing you to capture leads, automate marketing workflows, and handle payments.
Online Store Coupons
Attract more customers by offering discounts and promotions in your online store. Easily set up sales and discounts from your Wix store's control panel.
Discount Coupons created by Estudio CKS for Blue Blood Socks Store
Video Maker
Drive engagement with your brand by creating compelling videos using Wix's video maker. With free templates and visual elements, creating promotional videos has never been easier.
Analytics Integrations
Gain valuable insights into your website's performance with Wix's analytics integrations, connecting with popular tools like Google Analytics and Facebook Pixel.
Wix's online marketing tools provide you with everything you need to create and execute an effective marketing strategy that drives your business growth. However, having a good tool is not enough; you also need a marketing expert to design a plan tailored to your goals.
